About the Authors

This book was a major collaborative effort that involved untold hours on the part of many people. We were fortunate to have some of the best minds in professional services contribute to this book. All the professionals listed here contributed significantly to the entire process from design, content, to writing, editing, and publishing.

primary authors

John Baschab began his career with a degree in MIS from the University of Alabama, where he was selected as the top student in his major by university faculty and was awarded the prestigious Seebeck Award for achievement in computer science. John continued his career in the IT department of BellSouth and at Intergraph Corp. After receiving his MBA with honors in behavioral science from the University of Chicago Graduate School of Business, John worked as a technology consultant to Fortune 500 companies in the Chicago office of management consultancy Booz Allen Hamilton. John is a cofounder of Impact Innovations Group, a privately held management and technology consulting firm. Impact Innovations employs over 400 consultants in offices in Dallas and Atlanta and manages Impacts IT optimization practice.

Jon Piot received his degree in computer science from Southern Methodist University and joined Andersen Consulting, developing computer applications and providing technology consulting services to Fortune 500 companies. Jon continued his career as vice-president of DMACS International, a software company whose international software rights of Fox Software products were later acquired by Microsoft. After receiving his MBA from the Harvard Business School, Jon joined the information technology strategy group of management consultancy Booz Allen Hamilton. Jon is a successful entrepreneur, cofounding Impact Innovations Group. Jon serves as Chief Executive Officer of Impact.

contributing authors

T. Gregory Bender is currently the president and CEO of Message Logix, Inc., a growing e-mail marketing, messaging, and consulting company. In August 2001, Gregory formed Message Logix, Inc. Its e-mail marketing software product, CampaignBuilder, helps corporations increase revenue, brand perception, customer loyalty, and e-commerce transactions over the Internet. In late 2003, Mr. Bender created K-12 Alerts, which is an emerency e-mail and text-based messaging to the cell phone management platform for school districts as part of CampaignBuilder. For the past two years, Mr. Bender also has acted as a managing partner in mediaSPA LLC developing interactive database driven applications for corporations.

Mr. Bender founded BDInter@ctive (BDI) in 1994, an award-winning interactive agency. In 1998, Bender cofounded YourGrocer.com (YG); as interim CEO and investor, he helped YG in 1998 to 1999 dramatically build the e-business and customer base through strategic relationships and online marketing strategies. In 1999, Bender sold a majority stake in YourGrocer.com to Brand Equity Ventures.

From 1996 to 1999, Mr. Bender worked with the Interactive Advertising Bureau and its board of directors to develop the first advertising and privacy standards for interactive advertising on the Internet. Bender has been a featured speaker at Internet and marketing industry conferences in New York and San Francisco and provided expert opinions and quotes to the New York Times, Forrester Research, Forbes.com, Internet.com, and Channelseven.com.

In 2000/2001, Bender served on the senior advisory board of CarePackages.com (CP), an e-commerce gifting and online greetings service. In September 2001, he helped CP engineer a merger with Student Advantage (NASDAQ: STAD).

Mr. Bender has over nine years of new media and marketing experience and has provided strategic Internet and Intranet direction to numerous well-known companies and organizations such as AOL, GE Capital, School Guide Publications, Gettysburg College, Motorola, Renaissance Capital (IPOhome .com), BarnesandNoble.com, and AMC (AMCtv.com).

Mr. Bender and CampaignBuilder consult with many Internet, education, finance, entertainment, and technology companies. Bender is a specialist in strategic direction and partnerships, marketing, web design/technology, and business development. He is a graduate of The New School/Parsons School of Design.

Tim Bourgeois is the CEO at Pixel Bridge Inc, a Boston-based Internet consulting firm that specializes in helping small and mid-size organizations use the Web for competitive advantage. He works with strategic clients to develop Internet strategies and ensure their online goals are aligned with underlying corporate goals. Tim also leads the firms professional services

industry practice. In addition to his role at Pixel Bridge, he is a partner at the Hocquet Group, a talent management and executive recruiting firm focused exclusively on the management consulting and IT services industry.

Previously, Tim was vice-president at Kennedy Information, a publishing company serving the consulting and executive recruiting businesses, where he managed market research and consulting activities. During his time there, the company increased revenues tenfold and subsequently was acquired for $48 million by the Bureau of National Affairs. Prior to his role at Kennedy, Tim was an analyst in the Services Group at International Data Corporation. He is a graduate of Bowdoin College in Brunswick, Maine.

Jana Carpenter has over 25 years of experience in leadership and consulting roles with Fortune 500 corporations in the financial services industries, including FTI Consulting, Inc., Arthur Andersen, BaxterHealthcare, Hewlett-Packard, Bank of America, and Allegiance. Jana is currently the vice-president of sales and marketing for FTI, where she is responsible for managing the sales activity for all of its litigation businesses, as well as firmwide marketing initiatives. In this capacity, Jana supervises a team of 30 sales consultants and develops strategic and business development programs to sustain growth and strengthen FTIs market position. In addition to her sales and marketing achievements, Jana is an accomplished entrepreneur, and in 1995 she founded Build Your Business, a business education forum for entrepreneurs, and Boss School, a boot camp for business owners.

Craig E. Courter is COO at Baker and McKenzie, one of the worlds largest law firms with more than 3,000 lawyers serving in more than 68 offices across 38 countries. He is responsible for significant aspects of the firms operations, including technology, knowledge management, professional development, marketing, business development, benefits, strategic planning, and firm meetings. Prior to becoming COO, he served as chief technology officer. Before joining Baker & McKenzie, Craig was technology partner and CIO of San Diego-based law firm Seltzer Caplan McMahon Vitek. He was previously a practicing lawyer for 13 years-practicing in the areas of high technology and intellectual property-and he lectured at the University of San Diego School of Law for 3 years. Formerly, he served as executive officer of the USS Pluck where he received two Navy commendation medals and the Navy Achievement Medal. He received his JD from the University of San Diego (magna cum laude) and completed his undergraduate work at Eastern Illinois University.

Gina Gutzeit has over 20 years of experience in operational and financial restructuring, interim management, and bankruptcy proceedings. She is a senior managing director at FTI Consulting, Inc., a publicly traded corporate finance, restructuring, forensic accounting, and economic consulting firm.