Промышленный лизинг Промышленный лизинг  Методички 

[ 1 ] 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222

mining

We are fortunate to be surrounded by some of the most talented data miners anywhere, so our first thanks go to our colleagues at Data Miners, Inc. from whom we have learned so much: Will Potts, Dorian Pyle, and Brij Masand. There are also clients with whom we work so closely that we consider them our colleagues as well: Harrison Sohmer and Stuart E. Ward, III are in that category. Our Editor, Bob Elliott, Editorial Assistant, Erica Weinstein, and Development Editor, Emilie Herman, kept us (more or less) on schedule and helped us maintain a consistent style. Lauren McCann, a graduate student at M.I.T. and intern at Data Miners, prepared the census data used in some examples and created some of the illustrations.

We would also like to acknowledge all of the people we have worked with in scores of data mining engagements over the years. We have learned something from every one of them. The many whose data mining projects have influenced the second edition of this book include:

Al Fan

Herb Edelstein

Nick Gagliardo

Alan Parker

Jill Holtz

Nick Radcliffe

Anne Milley

Joan Forrester

Patrick Surry

Brian Guscott

John Wallace

Ronny Kohavi

Bruce Rylander

Josh Goff

Sheridan Young

Corina Cortes

Karen Kennedy

Susan Hunt Stevens

Daryl Berry

Kurt Thearling

Ted Browne

Daryl Pregibon

Lynne Brennen

Terri Kowalchuk

Doug Newell

Mark Smith

Victor Lo

Ed Freeman

Mateus Kehder

Yasmin Namini

Erin McCarthy

Michael Patrick

Zai Ying Huang



xx Acknowledgments

And, of course, all the people we thanked in the first edition are still deserving of acknowledgement:

Bob Flynn

Jim Flynn

Paul Berry

Bryan McNeely

Kamran Parsaye

Rakesh Agrawal

Claire Budden

Karen Stewart

Ric Amari

David Isaac

Larry Bookman

Rich Cohen

David Waltz

Larry Scroggins

Robert Groth

Dena dEbin

Lars Rohrberg

Robert Utzschnieder

Diana Lin

Lounette Dyer

Roland Pesch

Don Peppers

Marc Goodman

Stephen Smith

Ed Horton

Marc Reifeis

Sue Osterfelt

Edward Ewen

Marge Sherold

Susan Buchanan

Fred Chapman

Mario Bourgoin

Syamala Srinivasan

Gary Drescher

Prof. Michael Jordan

Wei-Xing Ho

Gregory Lampshire

Patsy Campbell

William Petefish

Janet Smith

Paul Becker

Yvonne McCollin

Jerry Modes



About the Authors

Michael J. A. Berry and Gordon S. Linoff are well known in the data mining field. They have jointly authored three influential and widely read books on data mining that have been translated into many languages. They each have close to two decades of experience applying data mining techniques to business problems in marketing and customer relationship management.

Michael and Gordon first worked together during the 1980s at Thinking Machines Corporation, which was a pioneer in mining large databases. In 1996, they collaborated on a data mining seminar, which soon evolved into the first edition of this book. The success of that collaboration gave them the courage to start Data Miners, Inc., a respected data mining consultancy, in 1998. As data mining consultants, they have worked with a wide variety of major companies in North America, Europe, and Asia, turning customer databases, call detail records, Web log entries, point-of-sale records, and billing files into useful information that can be used to improve the customer experience. The authors years of hands-on data mining experience are reflected in every chapter of this extensively updated and revised edition of their first book, Data Mining Techniques.

When not mining data at some distant client site, Michael lives in Cambridge, Massachusetts, and Gordon lives in New York City.



[ 1 ] 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222